Selling on Instagram using Global Payments Social Commerce


Everything you need to get set up.


Download full guide as pdf

Global Payments Social Commerce isn’t just big. It’s the hottest topic when it comes to online sales today and will be for some years to come.

The ability to sell through a platform where your customers are, has proven a massive draw for a wide range of retailers and it’s a service that isn’t going away. In fact, all predictions point to Global Payments Social Commerce being one of the biggest sales trends online for the next decade.

So, how can you get set up and take advantage now? Well that’s easy. Just read the guide below that we’ve put together for you

Let’s get started shall we!

  • 1. First of all, activate your Instagram Business Account.

    Switching your personal account to a free Professional Account gives you instant access to the Instagram Shop feature. To do this simply follow these steps:

    1. Click on the three buttons and launch the settings section.


    2. Access ‘Settings’ on the pop up tab.


    3. Click the highlighted ‘switch to professional account’.


      Once you’ve done this, you’ll be asked to choose your business type. You’ll then be able to choose how to display the products you want to sell through Instagram.


  • 2. Now it’s time to configure your page for selling, by linking to Facebook.

    Go back to the three buttons we mentioned before and launch the settings menu. In here you’ll see the ‘business’ tab and when you click on this you’ll see ‘sign up for shopping.’



    This will then prompt you to link your Instagram page to your Facebook page, which you have to do in order to sell.



    Once you’ve linked to your Facebook page your account will be sent for review. You can’t do anything more yet until this is authorised.

  • When you’ve been reviewed and approved.

    Now that you’ve been approved, you’ll be able to label products in the posts that you make. This will be made possible as Instagram links to your Facebook catalogue of products – so make sure you have updated this with everything you want to sell.


    Here’s what happens now when visitors see the post:

    1. They can see all the products that you have labelled for sale.
    2. When they click on the product, they can see the price and will be given the option to purchase.


    3. If they proceed, they will then be shown the Social Commerce screen and will be able to make the purchase.


      You’ll then receive notification of the sale through your preferred settings.

  • And that’s how simple it is to start selling on Instagram with Global Payments Social Commerce.

  • If you have any questions or need help getting started, including help setting up a merchant account, simply use the below:

    For new customers call us on 0800 731 8921*

    For existing customers call us on 0345 702 3344**

    If you have a speech or hearing impairment, you can call us using the Relay Service by dialling 18001 followed by 0345 702 3344*


    *Lines are open from 9am to 5pm, Monday to Friday, except public holidays.
    **Lines are open from 9am to 6pm, Monday to Friday, except public holidays.

Call-in Support

Customer Support

Help with card terminals, stationery,
Ecommerce Portal, chargebacks, security metrics, pricing, invoicing.

Phone    +44 (0) 345 702 3344 *
9am - 6pm, Mon - Fri exc. public holidays.

Ecommerce Support

For help with payment gateway
call us on:

UK    +44 (0) 203 026 9659
Ireland    +353 (0)1 702 2000

Regular support lines: 8:30am - 6pm, Mon - Fri.
Call us 24/7 for emergency support.